I photograph fragrances every week; It’s a bit of a ritual at this point. I try to match each shot to the scent, the mood, or whatever story it brings to mind. It’s not just about perfumes though. I use my ever-growing skillset to shoot products for clients too, adapting the style to what they need. Sometimes I go for something atmospheric, sometimes it’s just clean and simple. Either way, the goal’s the same: make it look good, make it sell.